Privacy Policy
We at Legolas Media (“Legolas,” “we,” “us,” or “our”) have created this Privacy Policy to inform you of our policies and procedures regarding the collection, use, and disclosure of information we receive through our website at www.Legolas-Media.com (the “Website”), as well as through our marketing services, which is comprised of the collection and analysis of data across the Web through the Legolas media tags (the “Marketing Services”), and through our relevant advertising delivery service (the “Delivery Service”). The Marketing Services and the Delivery Services are collectively referred to herein as the “Services.”
By visiting our Website, participating in our Services, and/or visiting a website with content tagged with Legolas media tags, you are accepting the practices described in this Privacy Policy.
The Information We Collect
We do not collect any personally identifiable information (e.g., username, name, phone number, email address, and home and business postal addresses) from or about you when you visit the Website or when we provide our Services to our clients.
However, we do collect the following types of non-personally identifiable information (the “Information”):
1. Log Data
“Log Data” means information sent by your browser, such as your computer’s IP address, pixel code, referring HTTP location, current HTTP location, search string, time of the access, browser’s time, any searches made on the applicable website, and other statistics.
We may automatically collect such Log Data when you visit the Website. We also automatically collect Log Data each time you visit third-party websites serving content that has been tagged by Legolas Media clients with Legolas Media Tags.
2. Third Party Data
In addition to the data above, Legolas may receive non-personally identifiable data through partnerships with online and offline 3rd party data providers. Such non-personally identifiable data may associate you with a group of users, and may include behavioral or contextual (e.g., group of users that performed a certain action like visiting a certain web site etc), demographics (e.g., group of users that are part of a certain age group, gender group, interest bucket etc) or other.
3. Cookies
Cookies are small packets of data that a web site stores on your computer’s hard drive so that your computer will “remember” information about your visit. If you do not want the Website to place a cookie on your hard drive, you may be able to turn that feature off on your computer. Please consult your Internet browser’s documentation for information on how to do this. However, if you decide not to accept cookies from our Website, the Website may not function properly.
Like many marketing services platforms, we use cookies (by placing or reading them via your browser) to help us collect Information, enable certain features of the Services, and to better understand how you interact with content and advertising. In addition, third-party advertisers utilizing our Services may also place or read cookies on your browser.
Legolas deletes all data used for targeting that is associated with cookies after twelve months from the date they are created other than opt-out requests that are stored as long as the cookie exists.
How We Use and Share the Information
We use and share the Information as follows:
1. We analyze Log Data from different websites and combine it with other non-personally identifiable information to produce reports that we make available to our clients. Such reports enable web publishers and advertisers to deliver audience segments that are appropriate for their products or services. This combined data is also used by us and our partners to serve you content, advertisements, and other information tailored to your interests. We do not link Log Data to any personally identifiable information about you or otherwise attempt to discover your identity. We make efforts to require our clients to ensure that any such third-party website post adequate privacy policies and otherwise protect the privacy rights of their visitors. We encourage you to check the privacy policies of websites tagged with Legolas media tags for information regarding their privacy practices.
2. We use cookies when you visit the Website and websites with content tagged by Legolas clients with Legolas media tags in order to collect Log Data.
3. If we (or all or substantially all of our assets) are acquired, we expect that the Information would be transferred along with the other business assets.
4. To the extent permitted by law, we may also disclose the Information when required by law, court order, or other government or law enforcement authority or regulatory agency, or whenever we believe that disclosing such Information is necessary or advisable, for example, to protect the rights, property, or safety of Legolas or others. This may include, for example, sharing information with other companies and organizations for fraud protection.
How We Protect Your Information
We strive to maintain reasonable physical, electronic, and procedural safeguards to secure the Information from loss, misuse and unauthorized access, disclosure, alteration, and destruction. However, we are unable to guarantee that security measures we take will not be penetrated or compromised or that the Information will remain secure under all circumstances.
Important Notice to Non-U.S. Residents
The Website is operated in the United States. If you are located outside of the United States, please be aware that the Information will be transferred to the United States. By using the Website, participating in any of our Services, and/or using any website with content tagged with Legolas media tags, you consent to this transfer.
Our Policy toward Children
Legolas Media does not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personally Identifiable Information without their consent, he or she should contact us. If we become aware that a child under 13 has provided us with Personally Identifiable Information, we will delete such information from our files.
Health Related
Legolas Media does not collect or use data about health conditions or treatments for ad targeting.
Opt-Out Option
If you prefer not to receive interest based content and ads enabled by Legolas Media, you can always opt-out by clicking on our “Opt-Out” link here. After you opt-out, you will not receive interest based content and advertisements enabled by Legolas Media. Please note that opting-out does not turn off other advertisements or other ad delivery solutions (non-Legolas Media) that address advertising based on demographic, interests, or other forms of audience based data.
Please note that in the event that the opt-out cookie was deleted from your browsers, or if you use a different browser or computer, you will need to opt-out again.
Changes to This Privacy Policy
This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on our Website as soon as they go into effect. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we use the Information. Please refer back to this Privacy Policy on a regular basis.
Contacting Us
If you have any questions about this Privacy Policy, please contact us.
