Legolas Media Partners With Six More Major Data Providers
Addition of Alliant, Relevate, Lotame, Bizo, Exelate and Brilig Brings Audience ‘Futures’ Targeting to New Levels of Accuracy and Effectiveness
NEW YORK — Elevating online advertising’s first audience “futures” targeting platform to new levels of effectiveness, Legolas Media (www.legolas- media.com) has added six additional major data providers – Alliant, Relevate, Lotame, Bizo, eXelate and Brilig – to its growing roster of industry partners.
Data from the new providers – in combination with advertisers’ own data and other third-party data from previously announced partners SymphonyIRI, TargusInfo, Datalogix, IXI and V12 – allow advertisers and agencies to use the Legolas Marketplace for unprecedented accuracy in creating, forecasting and buying specific target audience segments on premium publishers in a guaranteed manner.
“For the most robust targeting options, advertisers and agencies need the widest variety of audience data on which to base their planning and buying decisions,” said Ran Cohen, Co-Founder and VP-Product, Legolas Media. “With the new additions, the Legolas Platform currently offers more than 10,000 data segments for planning, targeting and measurement.”
The Legolas Marketplace allows agencies and brands to determine maximum target audience size, identify where the audiences are, and accurately allocate available budgets in an upfront manner to all participating publishers. Ads are then delivered only to defined audiences in a transparent and brand-safe environment using rich messages.
“Partnering with Legolas means advertisers can easily leverage our unique and proprietary audience data together with premium content,” said Damian Garbaccio, Chief Revenue Officer of eXelate. “The partnership focuses on providing advertisers with data and media at great scale. We look forward to working with Legolas to continue to solve marketer challenges and bring more ad spend online.”
Based in Brewster, NY, Alliant develops predictive segmentation solutions that enable direct-to-consumer marketers to increase profitability across multiple channels, including traditional mail, DRTV and digital marketing. Alliant’s
proprietary cooperative databases provide behavioral, transaction-level customer data on over 136 million consumers, updated monthly by leading direct response marketers. Alliant’s data-driven solutions power multi-channel marketing success by identifying profitable prospects, increasing response rates and average order size, minimizing payment risk, and improving profitability in retention and reactivation efforts. For more information, visit: www.alliantdata.com.
Bizo is how marketers reach and engage business professionals, wherever
they travel online. Powered by rich, anonymous, 3rd-party certified business demographic data (e.g., company size, industry, job function, and seniority), Bizo can precisely target more than 100 million professionals around the world, including more than 80 percent of the US business population. This unprecedented reach and targeting gives marketers cost-effective access and insight into business professionals – the most valuable online audience segment.
Brilig is the first cooperative data marketplace for online advertising. Taking a neutral, transparent position allows Brilig to provide an array of tools and reports to promote open trading between data buyers and sellers, leveraging lift and reach or building custom composite segments out of over 10,000 in the marketplace.
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 350M online consumers worldwide. http://www.exelate.com.
Lotame® empowers innovative publishers, agencies, and brands to unlock the full value of their audience data with its industry-leading data management platform, Crowd Control®. Founded in 2006 with offices in New York, Maryland and Boston, Lotame activates first and third-party audience data while ensuring quality, enforcing security and protecting user privacy. www.lotame.com
Relevate is a marketing and data intelligence company that builds,
manages and analyzes marketing data in order to provide behavioral targeting and data driven solutions to businesses. The company specializes in building life event trigger data, and by way of example, owns the largest repository of dynamic new mover content in the US. Relevate is dedicated to providing its clients innovative solutions that turn data into strategic insights and are committed to the highest level of quality through accuracy, service and philosophy of client partnering.
About Legolas Media
The Legolas Media Marketplace is an innovative online advertising technology that brings together buyers and sellers to effectively execute audience buys. Agencies and advertisers use the Legolas platform to drive price and performance optimization for audience buying across all inventory types, and provide transparency and forecasting to clients.