Display Isn’t Dying — It’s Just Getting Started
ADOTAS – For years now, we’ve been hearing that “display is dying.” Way back in 1965, recent Medal of Freedom honoree Bob Dylan wrote, “He not busy being born is busy dying.” Online display advertising is really, really busy these days – not dying but, yes, being born. Call it a new generation [...]
The Evolution of Programmatic Buying into Programmatic Premium
ADEXCHANGER –“Data Driven Thinking”is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, president and co-founder of Legolas Media. Programmatic Buying: The reduction (but not elimination) of human decision-making in the serving of digital ads. It promises to [...]
The Case for CPEM: Cost per Effective Impressions
MEDIAPOST METRICS INSIDER – Have you been basing your ad buys on “effective cost per thousand impressions,” or eCPM? The problem with using eCPM is that, while the cost may be effective, the impressions themselves aren’t necessarily so. Wouldn’t it make more sense to use “cost per effective impressions,” or CPEM? To [...]
Why It’s Time to Ditch Panel-based Media Buying
Still using panel-based media planning? Well, habits can be hard to break. But more importantly, they can also be very costly. With precise audience targeting now available, tools like Nielsen’s @plan, comScore’s Media Planner, and others no longer make (fiscal) sense. Some media agencies use panel-based planning to find the [...]
Legolas Media Partners With Six More Major Data Providers
Addition of Alliant, Relevate, Lotame, Bizo, Exelate and Brilig Brings Audience ‘Futures’ Targeting to New Levels of Accuracy and Effectiveness NEW YORK — Elevating online advertising’s first audience “futures” targeting platform to new levels of effectiveness, Legolas Media (www.legolas- media.com) has added six additional major data providers – Alliant, Relevate, [...]
Hottest New York City Companies of 2012
Lead411 launches “Hottest Companies in New York City” awards LOS ANGELES, Calif., – February 7, 2012 – In order to recognize the fastest growing technology companies in Los Angeles, San Diego and Santa Barbara, Lead411 is proud to announce the release of its “Hottest Companies in New York City” award. [...]
Byline: Can Optimizing Towards CTR Damage Brand Metrics? By Ronit Fuchs
The demise of our old friend, the Click-Through-Rate, as the leading metric for display advertising has been well documented. The industry generally agrees that the CTR has little to do with such factors as brand lift and brand favorability. The CTR is not dead, but it is dying. And yet, [...]
Legolas Media Names Tami Kelly As Director, Account Management
Industry Veteran to Lead Client Services for Online Advertising Industry’s Only Audience ‘Futures’ Marketplace NEW YORK, Jan. 10, 2012 – Legolas Media, (www.legolas-media.com), whose audience “futures” marketplace launched in late 2010, has hired industry veteran Tami Kelly as its first director, account management. Kelly will lead an expanding team in [...]
Legolas Media Launches First Audience ‘Futures’ Marketplace With Horizon Media and Other Agencies on Board
By Creating, Forecasting and Buying Specific Target Audience Segments, Legolas Marketplace Users Reduce Waste and Increase Ad Effectiveness NEW YORK – Legolas Media has launched the online ad industry’s first audience ‘futures’ platform – allowing audience planning and buying to occur in a direct and guaranteed manner. The Legolas marketplace [...]
Media Post: SymphonyIRI & Legolas Media Leverage In-Store Data
Consumer and market intelligence firm SymphonyIRI Group Inc. and audience marketplace developer Legolas Media have teamed up to provide brand marketers with the ability to buy online ads, based on user level in-store purchase behavior. They can then use product sales data for ongoing ROI measurement. With the new platform, [...]
