The Legolas Audience ‘Futures’ Marketplace is enabling a simple and scalable process that combines common direct buying practices with powerful targeting of buyer-defined audience segments. It’s a rich, premium and safe brand experience, giving you elevated performance driven by audience targeting.
We have integrated our audience forecasting algorithms with the leading web properties to enable you, the buyer, with the ability to accurately plan and buy your defined audience segments directly from premium publisher. Moreover, our Marketplace empowers you with creative freedom and full transparency, which translates to brand equity.
To top it all, our unique reverse auction platform will enable buying at optimal price points that drive brand ROI.
Own User Intelligence and Make it Actionable
Seamlessly integrate your campaign and site intelligence with 3rd party data to create powerful and scalable audience segments.
Accurately Plan and Allocate Audience Budgets
Receive immediate analysis of available Reach, Volume and Spend against your custom segments. This one of a kind calculator will enable accurate spend allocation and seamless integration with your planning process.
Drive Brand Performance
Audience targeting is not sufficient, the Legolas Marketplace provides access to premium publishers you select and to the freedom to leverage any rich media format.
Price Optimization
Get the best price possible by utilizing the industry's first reverse auction pricing platform, making the publishers compete for your business and allowing you to leverage your true buying power.
Audience Verification and Analysis
Our analytics platform will verify that your custom built audience segment was accurately target. It will also analyze publisher and segment performance to allow for real time optimization decisions on the fly.
